The ad-blocking usage report 2019 British Edition

Undertaken by YouGov, commissioned by eyeo

What did Britain say?

The results revealed that British users demand control of their online experience and expect advertisers to be transparent – but understand the value of ads.

    • 80 percent of British online users acknowledge the importance of advertising to a free internet.
    • 78 percent of British ad-blocking users reveal that if a website disabled their ad blocker without their permission, it is unlikely they would return to that website again.
    • 89 percent of British ad-blocking users deemed it important that publishers make their advertising policies clear, so that the content is not misleading and does not compromise privacy.

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