The results revealed that British users demand control of their online experience and expect advertisers to be transparent – but understand the value of ads.
80 percent of British online users acknowledge the importance of advertising to a free internet.
78 percent of British ad-blocking users reveal that if a website disabled their ad blocker without their permission, it is unlikely they would return to that website again.
89 percent of British ad-blocking users deemed it important that publishers make their advertising policies clear, so that the content is not misleading and does not compromise privacy.
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