The ad-blocking usage report 2019
US Edition

Undertaken by YouGov, commissioned by eyeo

What did the US say?

The results revealed that the ad-blocking user segment, usually thought to be lost, are actually ad-filtering users amenable to an ad-light experience – as long as they remain in control.

    • 57 percent of polled online users in the US would rather filter ads than block them all, while 71 percent said they understood that publishers rely on advertising to keep their content free.
    • 83 percent of US ad-blocking users would be ‘annoyed’ if a website disabled their ad blocker without their permission, and 61 percent said they would not return to such a site again.
    • Only 38 percent of polled online users in the US would turn off their ad blocker if asked to by a website.

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