Acceptable Ads by the words:
Making heads or tails of the ecosystem
Acceptable Ads was launched back in 2011 by eyeo as a feature of Adblock Plus. The goal was to find a sustainable middle ground between ad-blocking users who had opted out of traditional ad experiences, and publishers who still hoped to monetize this lost audience.
From this original idea, arose an ecosystem shaping our concept of how the future of the web should look. With Acceptable Ads we aim to fix the current advertising bombardment online and develop a sustainable internet that is user friendly while still considering content creators and other members necessary for a healthy ecosystem.
Naturally, Acceptable Ads has evolved throughout the years and has gathered some terminology along the way, which can bring with it complexity and potential confusion. In this article, we pull back the curtains on everything Acceptable Ads-related, to give a one-stop-shop for any important terms you may come across in the context of the ecosystem.
(abbrev. AA, the ecosystem)
is a consumer-friendly digital-ads ecosystem. In abbreviation, it’s always AA. Acceptable Ads is the ecosystem, thus we use the singular, ie. Acceptable Ads ‘is’. The ecosystem consists of five participant groups: users, publishers, solutions, advertisers, and authorities. ‘The ecosystem’ is an alternative term for Acceptable Ads, used mainly for grammatical ease! e.g. ‘…the ecosystem of Acceptable Ads’.
Acceptable Ads is a brand name, which is not to be confused with:
(an) acceptable ad
is any online ad that is compliant to the Acceptable Ads Standard and served within the ecosystem of Acceptable Ads.
an Acceptable Ads partner
is any company or organization that participates in AA either as a publisher or a solution.
Acceptable Ads Committee
(abbrev. AAC, or the Committee)
is the independent entity that defines the criteria that acceptable ads have to comply to and governs regulation of Acceptable Ads.
Acceptable Ads standard
(abbrev. the standard (lower case s))
is the set of criteria maintained by the Acceptable Ads Committee that defines what constitutes an acceptable ad.
Acceptable Ads criteria(-ion)
(no abbreviation, as this is a description, not a compound noun)
are any criterion or group of criteria present in the Acceptable Ads standard, which is maintained by the AAC.
is a website that publishes content on the internet.
In the context of Acceptable Ads: a website that is monetizing ad-blocking users with Acceptable Ads.
is a means of solving a problem.
In the context of Acceptable Ads: any organization that enables publishers to monetize ad-blocking users with Acceptable Ads. For example: ad-tech providers, ad networks or ad exchanges.
is a line of code used to block or filter a piece of content or an element on a website. In effect, it communicates with your browser and tells it what to allow and what not to allow.
is a list of filters used by ad-blocking software that functions as the set of rules telling your browser which elements to block.
is the technical list of exception rules used within ad-blocking software that enables acceptable ads to be shown to users of the software. These exception rules override filters in filter lists.
Acceptable Ads Committee representative groups
The Acceptable Ads Committee (AAC) is comprised of three Representative Groups, with differing numbers of Representatives in each group, totalling 11 Representatives.
Below are the names of the Representative Groups and the Representatives in each group.
A coalition of people representing entities which can profit monetarily from Acceptable Ads. There is one Representative for each of the following categories:
Publishers and Content-Creators
-User Advocates coalition:
A coalition of people who represent the interests of users. Three Representatives come from Digital Rights Organizations, and there is one individual user Representative.
One Representative for each of the following categories
Researchers / Academia
*Any definitions above are intended to help stakeholders comprehend Acceptable Ads, and therefore are not replicated verbatim from the AAC bylaws. If definitions are needed for legal purposes, the glossary of terms in the AAC bylaws take precedent.