Acceptable Ads whitelisting infrastructure explainer
What’s with whitelisting ads in an ad blocker? What is it even?
Acceptable Ads and the role of the facilitator
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads by the Numbers: Interesting data about Acceptable Ads
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Acceptable Ads direct whitelisting: information for publishers
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Acceptable Ads solution providers: information for publishers
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
How the Acceptable Ads Committee creates advertising criteria
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…
A comprehensive history of the Acceptable Ads Committee
The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.
eyeo Mentoring Sessions
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10 things you need to know about Acceptable Ads
Acceptable Ads is the ecosystem that enables brands to reach ad-blocking users, and publishers and advertising solutions to monetize those users. But why bother?