A privacy-preserving ad infrastructure
Sufficient privacy should be seen as a basic tool, not as a luxury. Crumbs aims to make privacy protection widely adopted
Remote Control: Meet Our Remote Team
Meet the people who work at eyeo, but don’t necessarily work at eyeo. Today, meet Durrah, our monetization unit content marketer and copywriter…
Two types of ad-blocking users: the difference between traditional ad blocking and modern ad filtering
The more that acceptable forms of advertisement are encouraged, the more normalized they will become, leading to a thriving and balanced online ecosystem.
Why publishers should care about user experience
We at eyeo believe that balance is key for a healthy online ecosystem…
Acceptable Ads whitelisting infrastructure explainer
What’s with whitelisting ads in an ad blocker? What is it even?
Acceptable Ads and the role of the facilitator
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads by the Numbers: Interesting data about Acceptable Ads
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Acceptable Ads direct whitelisting: information for publishers
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Acceptable Ads solution providers: information for publishers
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
How the Acceptable Ads Committee creates advertising criteria
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…