Skip to content
eyeo GmbH
Putting you in charge of a fair, profitable web.
eyeo GmbHeyeo GmbH
  • What we do
  • The Team
  • Blog
  • Press
  • Contact
  • About
  • Jobs
  • What we do
  • The Team
  • Blog
  • Press
  • Contact
  • About
  • Jobs

Acceptable Ads whitelisting infrastructure explainer

Acceptable AdsBy Matthew Garcia14. April 2020

What’s with whitelisting ads in an ad blocker? What is it even?

Acceptable Ads and the role of the facilitator

Acceptable AdsBy Matthew Garcia30. March 2020

Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.

Acceptable Ads by the Numbers: Interesting data about Acceptable Ads

Acceptable AdsBy Matthew Garcia4. March 2020

Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.

Acceptable Ads direct whitelisting: information for publishers

Acceptable AdsBy Matthew Garcia27. February 2020

Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.

Acceptable Ads solution providers: information for publishers

Acceptable AdsBy Matthew Garcia27. February 2020

Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.

How the Acceptable Ads Committee creates advertising criteria

Acceptable AdsBy Matthew Garcia18. February 2020

The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…

A comprehensive history of the Acceptable Ads Committee

Acceptable AdsBy Matthew Garcia13. February 2020

The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.

eyeo Mentoring Sessions

Life @ eyeo, TechBy Matthew Garcia28. January 2020

At eyeo, we are very proud of our diverse team.

We are committed to being an equal opportunity employer and want to support women, LGBTIQ and people of color to build successful careers in the tech industry.

2020 Outlook

Acceptable AdsBy Matthew Garcia22. January 2020

So what comes next in 2020?

Here is our outlook for the next half-decade or so:

10 things you need to know about Acceptable Ads

Acceptable AdsBy Matthew Garcia22. January 2020

Acceptable Ads is the ecosystem that enables brands to reach ad-blocking users, and publishers and advertising solutions to monetize those users. But why bother?

12345
Go to Top