Sufficient privacy should be seen as a basic tool, not as a luxury. Crumbs aims to make privacy protection widely adopted
Meet the people who work at eyeo, but don’t necessarily work at eyeo. Today, meet Durrah, our monetization unit content marketer and copywriter…
Two types of ad-blocking users: the difference between traditional ad blocking and modern ad filtering
The more that acceptable forms of advertisement are encouraged, the more normalized they will become, leading to a thriving and balanced online ecosystem.
We at eyeo believe that balance is key for a healthy online ecosystem…
What’s with whitelisting ads in an ad blocker? What is it even?
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…