What’s with whitelisting ads in an ad blocker? What is it even?
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…
The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.
At eyeo, we are very proud of our diverse team.
We are committed to being an equal opportunity employer and want to support women, LGBTIQ and people of color to build successful careers in the tech industry.
So what comes next in 2020?
Here is our outlook for the next half-decade or so:
Acceptable Ads is the ecosystem that enables brands to reach ad-blocking users, and publishers and advertising solutions to monetize those users. But why bother?