5 tips for a relaxed Black Friday
To spare your nerves and protect your wallet
Cologne, 27 November 2019 – Black Friday is the biggest shopping day in the US. A lot of consumers use the occasion for Christmas shopping, or to find special deals, yet at the same time, more and more people are annoyed by this burst of rampant consumerism and the advertising that comes with it. Sellers start the hype weeks in advance, with flyers, signs, circulars and lots of online messaging and newsletters. However, with these five tips, Black Friday can be a normal, relaxing affair.
- Cancel your newsletters: a large percentage of online newsletters go unread and stuff your inbox with unnecessary clutter. An honest inventory of your inbox makes room for the really interesting things.
- Install an ad blocker: An ad blocker, like Adblock Plus, works like an umbrella, shielding users from the onslaught of advertisements online. In addition, it improves online security, because on such holidays, cyber criminals are booming, with a higher occurrence of ads equipped with hidden malware.
- Decide if a proposed purchase is really essential for you: These extreme sales tempt shoppers to unnecessary impulse buys, things that end up collecting dust on a shelf.
- It’s better to compare prices and proactively look for the best deal. It’s not always the case that the best deal is lurking behind the loudest, in-your-face advertisements.
- Sometimes it’s ok to go offline, and just not buy anything. It saves not only money and time, but also is great for your nerves. Especially when Cyber Monday (Black Friday’s more recent twin) roles around.
The Facts: The turnover for companies on Black Friday is between 25 and 30 percent higher than the yearly average. On Black Friday in 2018, 80 of the 100 biggest retailers had a turnover of 3.7 billion dollars. Especially in the US, Black Friday has become an institution, retailers beginning the fight for the attention and good graces of potential customers weeks in advance. More and more consumers are deciding to install an ad blocker to help with the flood of advertisements. In the US, already 27 percent of users surf the web with an ad blocker installed.
eyeo’s mission is to put users in control of a fair, profitable web. eyeo is the developer of a suite of products that includes Flattr, Adblock Browser and Adblock Plus, an open source project that aims to rid the Internet of annoying and intrusive online advertising. Its free web browser extensions (add-ons) put users in control by letting them block or filter which ads they want to see. Adblock Plus is used by over 100 million people around the world. The free browser add-on is available for Safari, Chrome, Firefox, Internet Explorer, and Opera for desktop users, eyeo also offers the free Adblock Browser app for mobile users on iOS and Android.