Ad blocking is popular with users, but so is Acceptable AdsResearch shows that large numbers of users do not mind seeing ads if they are nonintrusive and don’t interfere with the browsing experience Building a sustainable internet where the needs of users, publishers and advertisers are all met is one of the modern web’s great…
All about Acceptable Ads.
I believe that the key to a sustainable value exchange is balance; all relevant stakeholders within that value exchange need to be able to coexist in a healthy online ecosystem.
Two types of ad-blocking users: the difference between traditional ad blocking and modern ad filtering
The more that acceptable forms of advertisement are encouraged, the more normalized they will become, leading to a thriving and balanced online ecosystem.
We at eyeo believe that balance is key for a healthy online ecosystem…
What’s with whitelisting ads in an ad blocker? What is it even?
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…