The reality of how most users engage with ads

People’s opinion of online ads is a spectrum, not an all-or-nothing question

People’s opinion of online ads is a spectrum, not an all-or-nothing questionAd-filtering technology can deliver a happy medium where nonintrusive ads are permitted, meaning publishers are able to sustain themselves while still maintaining a good user experience. When topics like online advertising or ad blocking are discussed, a common assumption is that users see things…