So what comes next in 2020?
Here is our outlook for the next half-decade or so:
Acceptable Ads was launched back in 2011 as a brand new feature in Adblock Plus. Fast forward to 2019, and Acceptable Ads has become the default advertising standard for approximately 200 million ad-blocking users.
The goal of AAX is to make it easier for publishers and advertisers to access Acceptable Ads, so they are more likely to use them. This hopefully means that, as more people follow the Acceptable Ads standard, we will see more user-friendly websites – ones that don’t overload you with ads, use aggressive paywalls, ask you to turn off your ad blocker or worse, that they “circumvent” your choice by reinjecting ads anyway.
Axel Springer publishing house has been trying to get ad blocking declared illegal.
Malvertising is what happens when ads mutate.