Circumvention of ad blockers? Not on our watch.
eyeo announces their new, tough task force for fighting circumvention and fighting for user rights.
Introducing AAX (Acceptable Ads Exchange)
The goal of AAX is to make it easier for publishers and advertisers to access Acceptable Ads, so they are more likely to use them. This hopefully means that, as more people follow the Acceptable Ads standard, we will see more user-friendly websites – ones that don’t overload you with ads, use aggressive paywalls, ask you to turn off your ad blocker or worse, that they “circumvent” your choice by reinjecting ads anyway.
eyeo turns 7!
Eyeo is 7! Celebrate good times. 7 years in Cologne (and Berlin, and the world)!
Announcing Acceptable Ads Criteria for Mobile.
the independent Acceptable Ads Committee have released their mobile-specific criteria for Acceptable Ads.
