Changing the game of online advertising
eyeo describes the numbers behind their success.
Circumvention of ad blockers? Not on our watch.
eyeo announces their new, tough task force for fighting circumvention and fighting for user rights.
Introducing AAX (Acceptable Ads Exchange)
The goal of AAX is to make it easier for publishers and advertisers to access Acceptable Ads, so they are more likely to use them. This hopefully means that, as more people follow the Acceptable Ads standard, we will see more user-friendly websites – ones that don’t overload you with ads, use aggressive paywalls, ask you to turn off your ad blocker or worse, that they “circumvent” your choice by reinjecting ads anyway.
eyeo turns 7!
Eyeo is 7! Celebrate good times. 7 years in Cologne (and Berlin, and the world)!
Announcing Acceptable Ads Criteria for Mobile
the independent Acceptable Ads Committee have released their mobile-specific criteria for Acceptable Ads.
The smart money is on ad-blocking users. Here’s how to get them back…
Ad blocking is an inescapable reality in 2018.
Representing you, the user, on the Acceptable Ads Committee
Representing you, the user, on the Acceptable Ads Committee In some respects the Acceptable Ads Committee (AAC) might look similar to other “boards” or “coalitions.” It consists of a group of people, who meet in an organized fashion to make decisions. But the critical aspect that makes it unique in the space where it operates…
First AAC meeting date is set; plus, new members and the search for the golden user
First AAC meeting date is set; plus, new members and the search for the golden user We announced the inaugural Acceptable Ads Committee (AAC) about a month ago. Since we published our last update, the committee has added a few new members and continued our search for the special place at the table that is reserved…
First update! New committee member announcements and ongoing user search
First update! New committee member announcements and ongoing user search These are fast times! The Acceptable Ads Committee (AAC) left the harbor last week, and we’ve got some updates for you as she sets out upon her maiden voyage. Our first priority since last week is finding an ordinary user. When we announced the first…
Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee
Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee eyeo, parent company of Adblock Plus, today officially announced the first members of the Acceptable Ads Committee (AAC), an independent group which will take over control of Acceptable Ads. The ecosystem of Acceptable Ads began in 2011, when Adblock Plus started letting users block most…