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Introducing AAX (Acceptable Ads Exchange)

The goal of AAX is to make it easier for publishers and advertisers to access Acceptable Ads, so they are more likely to use them. This hopefully means that, as more people follow the Acceptable Ads standard, we will see more user-friendly websites – ones that don’t overload you with ads, use aggressive paywalls, ask you to turn off your ad blocker or worse, that they “circumvent” your choice by reinjecting ads anyway.

Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee

Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee

Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee eyeo, parent company of Adblock Plus, today officially announced the first members of the Acceptable Ads Committee (AAC), an independent group which will take over control of Acceptable Ads. The ecosystem of Acceptable Ads began in 2011, when Adblock Plus started letting users block most…