Users are open to ad filtering, allowing responsibly-managed ads while rejecting intrusive ones
Have you ever wondered how a sustainable online future could look like? Research conducted by us and our partner Aloha shows that…
Personal data for sale: the transparent human and the end of human dignity
Personal data for sale: the transparent human and the end of human dignity *This article has been edited for length. “Informational privacy is understood as a form of fraud for an individual (newlywed, job seeker, insured, etc.). Masking aspects of one’s private life would serve to conceal certain “defects” that, if revealed, would modify the…
Sustainable privacy is the way forward. What about FLoC?
Sustainable privacy is the way forward. What about FLoC?Rotem Dar, Director of Media Operations at eyeo talks about the path towards sustainable privacy and how FloC and other solutions, such as our privacy product Crumbs, fit into that. Since origin trials started in March, Google’s Federated Learning of Cohorts (FLoC) has sparked debate among adtech…
Crumbs Email Relay: Protecting users’ identities online
Email relay is the newest armor in online protection
eyeo and Fractal team up to tackle privacy challenges
eyeo and Fractal team up to tackle privacy challenges At the beginning of 2021, we launched Crumbs, our latest privacy-first product, which allows users to have transparent and visualized control of their data. This was our response to not only one of the largest needs and user requested functionalities in our present online reality, but…
Open source: The only way to restore privacy ?
In the era of online tracking and micro targeting, all kinds of organizations want to record and monitor your online activities for various purposes. Open source allows people who have no financial or other interests in the software to guarantee that this software effectively protects your privacy.
Safer Internet Day: How do ad blocking users really feel about privacy?
Every year on the 9th of February we celebrate Safer Internet Day. eyeo is a company striving to protect user choice, privacy and security. We created a suite of products that can help you stay private and safe on the internet and surf the web the way you want to do it.
eyeo launches Crumbs, bridging the gap between privacy and identity
Crumbs is finally here. Crumbs is the best free privacy protection available online. It is a browser technology layer providing enhanced privacy protection, which enables users to take control over their online identity while providing advertisers with a data-driven, programmatic ad-serving engine.
Privacy in the browser-The Good, the Bad and the Ugly
The web browser is a powerful tool. It is basically the software application for accessing information on the World Wide Web. Whenever surfing the web, a user leaves a record of the websites they visit, along with each and every thing they click.
Privacy on the web – 2020 and the complicated issue of privacy
As we’ve shown in part-one of this blog, the history of privacy has brought us to a modern-day inflection point where users want more privacy while advertisers increasingly require more sophisticated user profiling to fund the content users consume. What is the state of things now? How are things changing, and how should they change?