Personal data for sale: the transparent human and the end of human dignity *This article has been edited for length. “Informational privacy is understood as a form of fraud for an individual (newlywed, job seeker, insured, etc.). Masking aspects of one’s private life would serve to conceal certain “defects” that, if revealed, would modify the…
The last few weeks have put the ad-blocking community on alert, as user experience has been challenged by YouTube, who made some changes to their platform…
Kicking off OKRs at eyeo: 3 steps that made OKRs work for useyeo has grown exponentially over the last year with employees from across the globe. How could we find a way to better align the organization? What we found was OKRs. Jay-Allen Morris is a remote work expert and agile coach at eyeo. In…
People’s opinion of online ads is a spectrum, not an all-or-nothing questionAd-filtering technology can deliver a happy medium where nonintrusive ads are permitted, meaning publishers are able to sustain themselves while still maintaining a good user experience. When topics like online advertising or ad blocking are discussed, a common assumption is that users see things…
Adblocker Developer Summit 2021It’s back, and we’re more excited than ever We are happy to announce both the launch of this year’s Adblocker Dev Summit website and an accompanying call for papers. This is a huge event for us, and for so many in the online community, not just those connected to ad blocking, but…
Ad blocking is popular with users, but so is Acceptable AdsResearch shows that large numbers of users do not mind seeing ads if they are nonintrusive and don’t interfere with the browsing experience Building a sustainable internet where the needs of users, publishers and advertisers are all met is one of the modern web’s great…
eyeo takes action on mental healthWhy we can’t keep quiet about mental health any longer Mental health, like physical health, operates on a spectrum. It can range from thriving to coping to struggling to crisis. However, unlike physical illness, mental health conditions more often face negative stereotypes. Thankfully, shifts in our social conscience, as well…
Sustainable privacy is the way forward. What about FLoC?Rotem Dar, Director of Media Operations at eyeo talks about the path towards sustainable privacy and how FloC and other solutions, such as our privacy product Crumbs, fit into that. Since origin trials started in March, Google’s Federated Learning of Cohorts (FLoC) has sparked debate among adtech…
Recap Girls’ Day 2021: Fully remote and fully booked Zum 5. Mal unterstützte eyeo den Girls’ Day, einen internationalen Aktionstag, der Schülerinnen ab der 5. Klasse Berufe und Studiengänge näher bringen soll, in denen Frauen noch unterrepräsentiert sind. Dazu zählen leider auch immer noch IT und Naturwissenschaften sowie Handwerk und Technik. Für eyeo, das als…
An internet that ‘makes sense’ would enable continued diversity and accessibility by not neglecting any side of the equation in the online ecosystem.