Services

eyeo develops and distributes free open source software to let its users control what kind of information they request and share on the internet.

It also maintains the Acceptable Ads program, which is an optional filter list that comes preinstalled with eyeo's open source software ​​Adblock Plus. Acceptable Ads allows users of Adblock Plus to unblock certified non-intrusive forms of advertising by default.

We offer paid support services to companies in the digital industry that want to take part in the otherwise free Acceptable Ads program. Those companies interested in our approach realize that the ongoing changes in the online advertising industry present a unique challenge, and they are eager to try innovative ways of reaching users that indicated to be not OK with certain forms of advertising.

As a publisher you might recognize a difference between page impressions and ad impressions on your website. This could be a result of visitors to your website that rejected to see your ads due to privacy or other concerns. While there are many ways for them to achieve this, Adblock Plus is the only solution that offers its users an optional predefined whitelist and equally publishers a way to dynamically adjust their advertising to a level that is again acceptable to such users when they visit your websites. When acceptable ads are enabled by the Adblock Plus users, certain forms of advertising will be shown to them if the ads comply with the strict Acceptable Ads criteria. Such ads need to be manually added to the whitelist by eyeo as there is no automatic way to review that. As a publisher you might want to apply to get whitelisted.

Filling out an application:

You can do this by filling out ​this form. We will check your website individually and see which ads are most suitable for whitelisting. Please keep in mind that we determine this by checking your ads against our Acceptable Ads criteria. These criteria were developed with our users, and in order to participate in Acceptable Ads the ads in question must be in line with them. During your application we will also mutually determine the level of required support services.

Want to work with us hand-in-hand to develop the advertising landscape of the future? Join the Acceptable Ads program and add your ads to the whitelist. Working to develop non-intrusive ads for users that are a choosy, tech-savvy audience is the long-term benefit.

Ad networks can become a member of our Acceptable Ads program, and get their Acceptable Ads certified.

Among other things we can help you define standard design templates for your advertisers in the first step. Then we assist you in setting up the technical environment necessary for working with multiple publishers and hundreds of websites.

Please contact us if you want to learn more.

Keep in mind that we will check your ads against the Acceptable Ads criteria. These criteria were developed with our users, and in order to participate in Acceptable Ads the ads in question must be in line with them. During your application we will also mutually determine the level of required support services.

Most users who have Acceptable Ads enabled are willing to accept advertising that adheres to the Acceptable Ads guidelines. We can help you design ads for this specific target audience.

Please contact us if you want to learn more.

Keep in mind that we will check your ads against the Acceptable Ads criteria. These criteria were developed with our users, and in order to participate in Acceptable Ads the ads in question must be in line with them. During your application we will also mutually determine the level of required support services.

Every online ad needs a host, and Acceptable Ads are no exceptions. Our partner ad networks need an infrastructure, and advertisers need to monitor the results of their campaigns.

For ad tech providers Acceptable Ads present an opportunity for growth. Let us help you to get in touch with the players already working with us.

Please contact us if you want to learn more.