We at eyeo believe that balance is key for a healthy online ecosystem…
What’s with whitelisting ads in an ad blocker? What is it even?
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…
Acceptable Ads was launched back in 2011 as a brand new feature in Adblock Plus. Fast forward to 2019, and Acceptable Ads has become the default advertising standard for approximately 200 million ad-blocking users.