eyeo announces Trestle Our first dedicated advertiser solution At eyeo, we strive to create a fair and prosperous internet, one which brings value to all stakeholders involved in the online world. We believe that can only be achieved through constant innovation. In the past we’ve offered successful solutions for users, like our ad-filtering technology which…
Could quality content become an elitist service? In this blogpost we talk about how flawed the current online value exchange is, and how it impacts the access to quality content, our societies and…
In this article, we explain some of the finer points of ad filtering and its complexities, including how it gets around ad-filtering circumvention techniques…
People’s opinion of online ads is a spectrum, not an all-or-nothing questionAd-filtering technology can deliver a happy medium where nonintrusive ads are permitted, meaning publishers are able to sustain themselves while still maintaining a good user experience. When topics like online advertising or ad blocking are discussed, a common assumption is that users see things…
Ad blocking is popular with users, but so is Acceptable AdsResearch shows that large numbers of users do not mind seeing ads if they are nonintrusive and don’t interfere with the browsing experience Building a sustainable internet where the needs of users, publishers and advertisers are all met is one of the modern web’s great…
I believe that the key to a sustainable value exchange is balance; all relevant stakeholders within that value exchange need to be able to coexist in a healthy online ecosystem.
The more that acceptable forms of advertisement are encouraged, the more normalized they will become, leading to a thriving and balanced online ecosystem.
We at eyeo believe that balance is key for a healthy online ecosystem…
What’s with whitelisting ads in an ad blocker? What is it even?
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.