The more that acceptable forms of advertisement are encouraged, the more normalized they will become, leading to a thriving and balanced online ecosystem.
We at eyeo believe that balance is key for a healthy online ecosystem…
What’s with whitelisting ads in an ad blocker? What is it even?
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…
The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.
Tim Schumacher, Chairman of eyeo GmbH, spoke recently at a TEDx talk about ad blocking and the future of the web