Ad filtering: the ins and outs of how it works
In this article, we explain some of the finer points of ad filtering and its complexities, including how it gets around ad-filtering circumvention techniques…
People’s opinion of online ads is a spectrum, not an all-or-nothing question
People’s opinion of online ads is a spectrum, not an all-or-nothing questionAd-filtering technology can deliver a happy medium where nonintrusive ads are permitted, meaning publishers are able to sustain themselves while still maintaining a good user experience. When topics like online advertising or ad blocking are discussed, a common assumption is that users see things…
Ad blocking is popular with users, but so is Acceptable Ads
Ad blocking is popular with users, but so is Acceptable AdsResearch shows that large numbers of users do not mind seeing ads if they are nonintrusive and don’t interfere with the browsing experience Building a sustainable internet where the needs of users, publishers and advertisers are all met is one of the modern web’s great…
Balance and a sustainable online value exchange
I believe that the key to a sustainable value exchange is balance; all relevant stakeholders within that value exchange need to be able to coexist in a healthy online ecosystem.
Two types of ad-blocking users: the difference between traditional ad blocking and modern ad filtering
The more that acceptable forms of advertisement are encouraged, the more normalized they will become, leading to a thriving and balanced online ecosystem.
Why publishers should care about user experience
We at eyeo believe that balance is key for a healthy online ecosystem…
Acceptable Ads whitelisting infrastructure explainer
What’s with whitelisting ads in an ad blocker? What is it even?
Acceptable Ads and the role of the facilitator
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads by the Numbers: Interesting data about Acceptable Ads
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Acceptable Ads direct whitelisting: information for publishers
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.