Acceptable Ads whitelisting infrastructure explainer
What’s with whitelisting ads in an ad blocker? What is it even?
Acceptable Ads and the role of the facilitator
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads by the Numbers: Interesting data about Acceptable Ads
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Acceptable Ads direct whitelisting: information for publishers
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Acceptable Ads solution providers: information for publishers
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
How the Acceptable Ads Committee creates advertising criteria
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…
A comprehensive history of the Acceptable Ads Committee
The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.
TEDx Talk by Tim Schumacher in Ehrenfeld
Tim Schumacher, Chairman of eyeo GmbH, spoke recently at a TEDx talk about ad blocking and the future of the web
Acceptable Ads’ evolution from feature to ecosystem
Acceptable Ads was launched back in 2011 as a brand new feature in Adblock Plus. Fast forward to 2019, and Acceptable Ads has become the default advertising standard for approximately 200 million ad-blocking users.
Introducing AAX (Acceptable Ads Exchange)
The goal of AAX is to make it easier for publishers and advertisers to access Acceptable Ads, so they are more likely to use them. This hopefully means that, as more people follow the Acceptable Ads standard, we will see more user-friendly websites – ones that don’t overload you with ads, use aggressive paywalls, ask you to turn off your ad blocker or worse, that they “circumvent” your choice by reinjecting ads anyway.