What’s with whitelisting ads in an ad blocker? What is it even?
Anyone familiar with eyeo products, such as Adblock Plus, Adblock Browser for mobile, or Flattr has come across mentions of Acceptable Ads.
Acceptable Ads has an important value proposition, namely to facilitate a sustainable value exchange between publishers and ad-blocker users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue as a consequence of ad-blocking users.
Any website that monetizes through advertising is most likely losing a large chunk of advertising revenue to ad-blocking users.
The Acceptable Ads Committee (AAC) is constantly at work identifying the needs and gaps of desktop and mobile-specific advertising criteria…
The Acceptable Ads Committee (AAC) is the nonprofit organization which sets the standards for what is and is not acceptable to show to Acceptable Ads users.
Tim Schumacher, Chairman of eyeo GmbH, spoke recently at a TEDx talk about ad blocking and the future of the web
Acceptable Ads was launched back in 2011 as a brand new feature in Adblock Plus. Fast forward to 2019, and Acceptable Ads has become the default advertising standard for approximately 200 million ad-blocking users.
The goal of AAX is to make it easier for publishers and advertisers to access Acceptable Ads, so they are more likely to use them. This hopefully means that, as more people follow the Acceptable Ads standard, we will see more user-friendly websites – ones that don’t overload you with ads, use aggressive paywalls, ask you to turn off your ad blocker or worse, that they “circumvent” your choice by reinjecting ads anyway.