People’s opinion of online ads is a spectrum, not an all-or-nothing question

People’s opinion of online ads is a spectrum, not an all-or-nothing questionAd-filtering technology can deliver a happy medium where nonintrusive ads are permitted, meaning publishers are able to sustain themselves while still maintaining a good user experience. When topics like online advertising or ad blocking are discussed, a common assumption is that users see things…

Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee

Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee

Adblock Plus parent eyeo announces members of independent Acceptable Ads Committee eyeo, parent company of Adblock Plus, today officially announced the first members of the Acceptable Ads Committee (AAC), an independent group which will take over control of Acceptable Ads. The ecosystem of Acceptable Ads began in 2011, when Adblock Plus started letting users block most…