Sustainable privacy is the way forward. What about FLoC?Rotem Dar, Director of Media Operations at eyeo talks about the path towards sustainable privacy and how FloC and other solutions, such as our privacy product Crumbs, fit into that. Since origin trials started in March, Google’s Federated Learning of Cohorts (FLoC) has sparked debate among adtech…
In the era of online tracking and micro targeting, all kinds of organizations want to record and monitor your online activities for various purposes. Open source allows people who have no financial or other interests in the software to guarantee that this software effectively protects your privacy.
Every year on the 9th of February we celebrate Safer Internet Day. eyeo is a company striving to protect user choice, privacy and security. We created a suite of products that can help you stay private and safe on the internet and surf the web the way you want to do it.
The web browser is a powerful tool. It is basically the software application for accessing information on the World Wide Web. Whenever surfing the web, a user leaves a record of the websites they visit, along with each and every thing they click.
As we’ve shown in part-one of this blog, the history of privacy has brought us to a modern-day inflection point where users want more privacy while advertisers increasingly require more sophisticated user profiling to fund the content users consume. What is the state of things now? How are things changing, and how should they change?
Never before was privacy such a hot, and evolving topic. So, to wrap up the year, we have asked browser expert Karl Mattson, who has been involved with the web and online privacy since the very beginning, to write a two-part series. In this first part, the focus will be on the history of privacy.