The web browser is a powerful tool. It is basically the software application for accessing information on the World Wide Web. Whenever surfing the web, a user leaves a record of the websites they visit, along with each and every thing they click.
As we’ve shown in part-one of this blog, the history of privacy has brought us to a modern-day inflection point where users want more privacy while advertisers increasingly require more sophisticated user profiling to fund the content users consume. What is the state of things now? How are things changing, and how should they change?
Never before was privacy such a hot, and evolving topic. So, to wrap up the year, we have asked browser expert Karl Mattson, who has been involved with the web and online privacy since the very beginning, to write a two-part series. In this first part, the focus will be on the history of privacy.