Ad filtering: the ins and outs of how it works
In this article, we explain some of the finer points of ad filtering and its complexities, including how it gets around ad-filtering circumvention techniques…
Sustainable privacy is the way forward. What about FLoC?
Sustainable privacy is the way forward. What about FLoC?Rotem Dar, Director of Media Operations at eyeo talks about the path towards sustainable privacy and how FloC and other solutions, such as our privacy product Crumbs, fit into that. Since origin trials started in March, Google’s Federated Learning of Cohorts (FLoC) has sparked debate among adtech…
Open source: The only way to restore privacy ?
In the era of online tracking and micro targeting, all kinds of organizations want to record and monitor your online activities for various purposes. Open source allows people who have no financial or other interests in the software to guarantee that this software effectively protects your privacy.
Safer Internet Day: How do ad blocking users really feel about privacy?
Every year on the 9th of February we celebrate Safer Internet Day. eyeo is a company striving to protect user choice, privacy and security. We created a suite of products that can help you stay private and safe on the internet and surf the web the way you want to do it.
eyeo launches Crumbs, bridging the gap between privacy and identity
Crumbs is finally here. Crumbs is the best free privacy protection available online. It is a browser technology layer providing enhanced privacy protection, which enables users to take control over their online identity while providing advertisers with a data-driven, programmatic ad-serving engine.
Privacy in the browser-The Good, the Bad and the Ugly
The web browser is a powerful tool. It is basically the software application for accessing information on the World Wide Web. Whenever surfing the web, a user leaves a record of the websites they visit, along with each and every thing they click.
Privacy on the web – 2020 and the complicated issue of privacy
As we’ve shown in part-one of this blog, the history of privacy has brought us to a modern-day inflection point where users want more privacy while advertisers increasingly require more sophisticated user profiling to fund the content users consume. What is the state of things now? How are things changing, and how should they change?
Privacy on the web – How did it all start?
Never before was privacy such a hot, and evolving topic. So, to wrap up the year, we have asked browser expert Karl Mattson, who has been involved with the web and online privacy since the very beginning, to write a two-part series. In this first part, the focus will be on the history of privacy.
Datenschutzkonformes Arbeiten vom Sofa, im Café oder Co-Working-Space
Judith Nink gibt im Interview einen Ausblick auf ihren Vortrag und erklärt wieso Vertrauen in die Fähigkeiten der Mitarbeiter*innen und Sensibilisierung oft mehr für Sicherheit und Datenschutz tun, als maximale technische Sicherheitsvorkehrungen.
GDPR: It’s not all about consent!
Dr. Judith Nink works as the Data Protection Officer and Head of the Advocacy & Industry Relations Department at eyeo. She explains why consent is not always a savior and will explain alternatives.