From ad blocking to privacy innovation.

eyeo began by giving users control over ads. Today, our technology powers a safer, faster, and more private internet, built on trust, respect, and user choice.

Our principles

We build
with respect.

The internet should work for everyone. Safely, privately, and on their terms. We design technology that protects users, supports creators, and helps partners grow through transparency and trust.

We grow
with purpose.

Our mission is to make the web better, not bigger. Every product we build, from ad blocking to network-level protection, empowers people and partners to shape a digital world that’s ethical, effective, and sustainable in the long run.

We protect
what matters.

Privacy is not a feature. It’s a foundation. We’re committed to safeguarding users, strengthening trust in digital experiences, and ensuring the open internet remains a place where people feel safe, informed, and in control.

Our management

Douglas
de Jager
Chief Executive Officer
Robert
Bailey-Adamson
Chief Business Officer
Spring Xu
Rouhana
Chief Financial Officer
Vegard
Johnsen
Chief Product Officer

Facts and figures

2011
eyeo founded
160+
Employees
4
Global offices in Cologne, Berlin, Toronto and New York
45
Nationalities
>30
Countries worldwide with remote employees

eyeo features on LUMAscapes

eyeo features on LUMAscapes, the globally referenced resources that categorize how companies fit together in the digital ecosystem.

We offer several products and services to advertisers, publishers, users, and tech partners to bring balance to the digital world.

The eyeo story

2011

  • Till Faida, Wladimir Palant and Tim Schumacher found eyeo as the business side of Adblock Plus (ABP).
  • The Acceptable Ads program starts, creating a standard for better ads that benefits users and advertisers.

2015

  • eyeo first announces the idea for an independent group to oversee Acceptable Ads, which later evolves into the Acceptable Ads Committee (AAC).

2016

  • Adblock Plus reaches 100 million users

2017

  • The Acceptable Ads Exchange (AAX) is formed to connect buyers and sellers of Acceptable Ads to create a bridge between publishers and the ad-filtering audience.

2018

  • Acceptable Ads reaches 100 million users and partners with 10,000 publishers.

2019

  • eyeo acquires a significant mobile user base with its first major mobile partnership.

2020

  • Acceptable Ads reaches 200 million users.

2021

  • 90 million users (more than 40% of our user base) are now on mobile.

2022

  • eyeo pioneers the use of machine learning for commercial ad filtering.
  • eyeo acquires Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost due to ad blocking.

2023

  • Acceptable Ads reaches 300 million users.
  • eyeo Acceptable Ads Marketplaces launches

2024

  • Acceptable Ads reaches 350 million users.

2025

  • Acceptable Ads reaches 400 million users.