Why ad blocking is a chance for brands to reach a relevant user audience
Why ad blocking is a chance for brands to reach a relevant user audience Ad blocking is often seen as a hindrance or threat to…
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One stitch at a time: mending the gash wounding publisher-reader relations
One stitch at a time: mending the gash wounding publisher-reader relations “Sorry seems to be the hardest word”, as Elton John sang nearly two decades ago.…
Representing you, the user, on the Acceptable Ads Committee
Representing you, the user, on the Acceptable Ads Committee In some respects the Acceptable Ads Committee (AAC) might look similar to other “boards” or “coalitions.”…
First AAC meeting date is set; plus, new members and the search for the golden user
First AAC meeting date is set; plus, new members and the search for the golden user We announced the inaugural Acceptable Ads Committee (AAC) about…