what we do.

Advertising solutions don’t have to come at the cost of user privacy. We know a balanced solution is possible— we’ve seen it with ad filtering. 74% of users don’t mind advertising as long as it respects their privacy. Our solutions, compliant with privacy regulations worldwide, support user choice, while at the same time, enable advertisers to address highly-engaged, consenting audiences in the most accurate and transparent way.

Conscious and sustainable advertising is important to us at eyeo. Ad filtering, by its very nature, creates a low-clutter environment that reduces carbon emissions. It also shows fewer ads (all with a low-bandwidth format) to online users who are open to see nonintrusive advertising. Low-bandwidth ads in a low-clutter environment can help lower CO2e emissions by 11.5X compared to high-clutter web pages. (Source: MAGNA study by eyeo)

We are pioneering the use of artificial intelligence to commercially automate online ad detection, giving our partners cutting-edge options to enhance their own products. For the first time in history, our teams at eyeo have successfully deployed an effective machine-learning solution to counter online circumvention of ad blockers, one of the biggest threats to achieving accurate ad filtering. We continue to experiment with creative solutions to ensure that we’re leveraging new technology to deliver the best experience for ad filtering and the online ecosystem.