A faster, more private internet that still supports the people who make it.
By blocking disruptive ads, you get a faster and cleaner web. No clutter, no lag, just the content you love.
By allowing Acceptable Ads you support the websites and content creators you love.
In this ad-blocking report, you’ll discover:
Ad filtering isn’t just about blocking ads . It’s about improving the web experience. The Acceptable Ads Standard defines a set of criteria (size, format, and placement) that determine whether an ad is nonintrusive and user-friendly. Ads that meet these criteria can be shown to ad-blocking users, creating a better balance between user experience and monetization. Independently researched and governed by the Acceptable Ads Committee, the standard helps shape a more sustainable digital ecosystem
Our annual summit stands as a proud driver of change in online advertising, uniting leaders and experts to shape the future of online ads. Take a look at the 2025 event.
