what we do.

Over 90 percent of ad-blocking users don’t hate ads and more than 83 percent would be happy to see noninvasive and relevant ads. Ad-filtering users don’t block all ads, they simply filter intrusive or annoying ads. 81 percent of users download ad blockers to avoid disruptive or annoying ads.

There are more than 300 million ad-filtering users around the world who see ads that comply with the Acceptable Ads Standard.

After 12 years of Acceptable Ads, we’ve learned some interesting facts about our millions of users. Ad-filtering users are generally younger, tech-savvy, tend to have a higher education and are also primary purchase decision-makers as compared to non ad-filtering users.
 

Ad-filtering users are also more privacy-oriented. In 2021, we discovered that internet privacy is at the forefront of their minds. 74% of users don’t mind advertisements as long as those ads don’t compromise their privacy and meet certain standards of quality. (2021 PageFair Adblock Report)
 

300 million online users are not ‘banner blind’, but they’re likely tired of being shown intrusive ads. However, when shown consented ad formats, they’re likely to be more receptive and engaging to the ad and the brand messaging therewithin –– advertisers and publishers can gain +82% aided ad recall by reducing clutter and flashiness. (MAGNA study 2023)

Advertising solutions don’t have to come at the cost of user privacy. We know a balanced solution is possible— we’ve seen it with ad filtering. 74% of users don’t mind advertising as long as it respects their privacy. Our solutions, compliant with privacy regulations worldwide, support user choice, while at the same time, enable advertisers to address highly-engaged, consenting audiences in the most accurate and transparent way.

Conscious and sustainable advertising is important to us at eyeo. Ad filtering, by its very nature, creates a low-clutter environment that reduces carbon emissions. It also shows fewer ads (all with a low-bandwidth format) to consenting users. Low-bandwidth ads in a low-clutter environment can help lower CO2e emissions by 11.5X compared to high-clutter web pages. (Source: MAGNA study by eyeo)

We are pioneering the use of artificial intelligence to commercially automate online ad detection, giving our partners cutting-edge options to enhance their own products. For the first time in history, our teams at eyeo have successfully deployed an effective machine-learning solution to counter online circumvention of ad blockers, one of the biggest threats to achieving accurate ad filtering. We continue to experiment with creative solutions to ensure that we’re leveraging new technology to deliver the best experience for ad filtering and the online ecosystem.