eyeo Advertiser Solutions provide advertisers with exclusive access to a distinctive audience and formats that foster brand engagement and a higher ROAS.
The underpriced attention of 300M global ad-filtering users (who do not block all online ads) with a 9% increase in brand trust (source: MAGNA)
Meaningful contribution to decarbonizing media - up to 11.5X reduction in gCO2e by decreasing the number of ads per page (Source: MAGNA)
Increased engagement, impact and brand receptiveness through compliant and consented ad formats
At eyeo, we’ve always been committed to sustainable practices and through new data, we discovered that ad filtering (ads in a low-clutter environment) is a more carbon-friendly form of advertising, since the permitted formats within Acceptable Ads have a lower carbon footprint than regular advertising.
Here are three immediate ways to kick-start your sustainability goals.
Typically younger, educated, digital-first and tech-savvy
Receptive to brand messaging and likely to influence purchasing decisions
+62% value the ability to have control over the types and number of ads they see online (MAGNA)
82% increase in aided ad recall in low-clutter environment
43% of ad-filtering users tend to buy from brands they’ve seen in advertisements (GWI)
58% of ad-filtering users are loyal to the brands they like (GWI)
Select your DSP and share your targeting, measurement and other settings for us to review.
PMP creation and inventory estimation are powered by Pubmatic.
The buyer targets the PMP. Once your campaign goes live, we can offer reporting, bid guidance and troubleshooting.
No matter how you currently buy ads, we provide access via all major DSPs as well as a managed service. Get in touch with us and we'll present you with the different options to buy Acceptable Ads.
