where exclusive audience meets high impact.

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eyeo Advertiser Solutions provide advertisers with exclusive access to a distinctive audience and formats that foster brand engagement and a higher ROAS.

Attention

The underpriced attention of 400M global ad-filtering users (who do not block all online ads) with a 9% increase in brand trust (source: MAGNA)

Conscious ads

Meaningful contribution to decarbonizing media - up to 11.5X reduction in gCO2e by decreasing the number of ads per page (Source: MAGNA)

Engagement

Increased engagement, impact and brand receptiveness through compliant and consented ad formats

Jul 10, 2024

Ad filtering explained: Benefits for advertisers

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eyeo Acceptable Ads Marketplaces

Offering a new, first-of-its-kind programmatic opportunity for marketers, brands and agencies to access users across the web through premium inventory that garners an increase in brand recall.

A confident and happy woman holding her phone, gazing into the horizon with a joyful smile, radiating self-assuredness and contentment

Responsible media case study with WildAid and Scope3

At eyeo, we’ve always been committed to responsible advertising practices. Ad filtering (ads in a low-clutter environment) is a more carbon-friendly form of advertising since the permitted formats within Acceptable Ads have a lower carbon footprint than regular advertising.

Find out more in this case study on meaningful consumer engagement through programmatic video with carbon emissions in mind – in partnership with Scope3 and WildAid

Valuable

Typically younger, educated, digital-first and tech-savvy

Highly attentive

Receptive to brand messaging and likely to influence purchasing decisions

Open to quality ads

+62% value the ability to have control over the types and number of ads they see online (MAGNA)

Better ad recall

82% increase in aided ad recall in low-clutter environment

Buying decisions

43% of ad-filtering users tend to buy from brands they’ve seen in advertisements (GWI)

Brand loyalty

58% of ad-filtering users are loyal to the brands they like (GWI)

Learn more about them

Webinar for advertisers

Mar 27, 2025

It’s time for a new era of more conscious advertising

1. Review of requirements

Select your DSP and share your targeting, measurement and other settings for us to review.

2. Completion of setup

PMP creation and inventory estimation are powered by Pubmatic.

3. Campaign launch

The buyer targets the PMP. Once your campaign goes live, we can offer reporting, bid guidance and troubleshooting.

Sketches of several phones arranged in a curved line, each displaying the minimalistic sketches of websites, in Acceptable Ads branding.

Let's talk

No matter how you currently buy ads, we provide access via all major DSPs as well as a managed service. Get in touch with us and we'll present you with the different options to buy Acceptable Ads.