where exclusive audience meets high impact.

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eyeo Advertiser Solutions provide advertisers with exclusive access to a distinctive audience and formats that foster brand engagement and a higher ROAS.

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Benefits for advertisers


The underpriced attention of 350M global ad-filtering users (who do not block all online ads) with a 9% increase in brand trust (source: MAGNA)

Conscious ads

Meaningful contribution to decarbonizing media - up to 11.5X reduction in gCO2e by decreasing the number of ads per page (Source: MAGNA)


Increased engagement, impact and brand receptiveness through compliant and consented ad formats

Jul 10, 2024

Ad filtering explained: Benefits for advertisers

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eyeo Acceptable Ads Marketplaces

Offering a new, first-of-its-kind programmatic opportunity for marketers, brands and agencies to access users across the web through premium inventory that garners an increase in brand recall.

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Conscious advertising

At eyeo, we’ve always been committed to sustainable practices and through new data, we discovered that ad filtering (ads in a low-clutter environment) is a more carbon-friendly form of advertising, since the permitted formats within Acceptable Ads have a lower carbon footprint than regular advertising. 

Here are three immediate ways to kick-start your sustainability goals.

Who are ad-filtering users?


Typically younger, educated, digital-first and tech-savvy

Highly attentive

Receptive to brand messaging and likely to influence purchasing decisions 

Open to quality ads

+62% value the ability to have control over the types and number of ads they see online (MAGNA)

Better ad recall

82% increase in aided ad recall in low-clutter environment

Buying decisions

43% of ad-filtering users tend to buy from brands they’ve seen in advertisements (GWI)

Brand loyalty

58% of ad-filtering users are loyal to the brands they like (GWI)

Webinar for advertisers

Mar 29, 2023

It’s time for a new era of more conscious advertising

Add ad-filtering users to your plan

1. Review of requirements

Select your DSP and share your targeting, measurement and other settings for us to review.


2. Completion of setup

PMP creation and inventory estimation are powered by Pubmatic.

3. Campaign launch

The buyer targets the PMP. Once your campaign goes live, we can offer reporting, bid guidance and troubleshooting.

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Let's talk

No matter how you currently buy ads, we provide access via all major DSPs as well as a managed service. Get in touch with us and we'll present you with the different options to buy Acceptable Ads.

Our solutions for all stakeholders