where user choice meets revenue growth.

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eyeo Publisher Solutions and Blockthrough part of eyeo offer user-centric solutions for publishers to optimize their revenue by delivering lighter, nonintrusive ad formats to 350 million users who are open to seeing fewer ads. 

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Benefits for publishers

Maximize revenue

Generate more revenue by delivering nonintrusive ads that align with user preferences 

Improve trust

Improve user trust and satisfaction through nonintrusive, respectful ads that meet high-quality industry standards

Easy integration

Seamless tech integration featuring a one-time setup with minimal tech effort

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Jul 10, 2024

Ad filtering explained: Benefits for publishers

Ad-filtering users are receptive to advertising

83%

Would be happy to see ads as long as they are nonintrusive, respectful and relevant (CCM benchmark)

71%

Understood that publishers rely on advertising to keep their content free (eyeo US ad blocking report 2019)

90%

of ad-filtering users state they don’t hate ads (CCM Benchmark x eyeo 2020)

74%

Don’t mind advertisement, as long as it respects their privacy (2021 PageFair Adblock Report)

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Offering you solutions for any type of web advertising

Unlock incremental revenue from search, sponsored, native, programmatic advertising, as well as tracking and attribution –– open the gates to 350M ad-filtering users.

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Our programmatic offering

Our award-winning technology, powered by Blockthrough, helps publishers monetize ad-filtering users through various programmatic sources. This includes header bidding, direct demand, house ads, Amazon, Google AdX, and our own SSP seats, all with Acceptable Ads compliant implementations of in-content and ad refresh formats. 

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Blockthrough: Real results, proven impact

>13,000

Sites powered by Blockthrough’s technology across the globe

4.5+ billion

Ad block pageviews monetized each month with compliant ads

$175M+

Total revenue recovered for our publishing partners to-date

13

Awards for innovation, growth and contribution to the ecosystem

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About Acceptable Ads

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Our solution for retailers

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The secret to boosting revenue, impact and brand trust for publishers.

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Let's talk

Complete the form and one of our experienced consultants will be in touch to determine the best solution for your business.

Our solutions for all stakeholders

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For advertisers

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For tech partners

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For users

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