From ad blocking to privacy innovation.

eyeo began by giving users control over ads. Today, our technology powers a safer, faster, and more private internet. Built on trust, respect, and user choice.

Our principles

We build with respect

The internet should work for everyone. Safely, privately, and on their terms. We design technology that protects users, supports creators, and helps partners grow through transparency and trust.

We grow with purpose

Our mission is to make the web better, not bigger. Every product we build, from ad blocking to network-level protection, empowers people and partners to shape a digital world that’s ethical, effective, and sustainable in the long run.

We protect what matters

Privacy is not a feature. It’s a foundation. We’re committed to safeguarding users, strengthening trust in digital experiences, and ensuring the open internet remains a place where people feel safe, informed, and in control.

Our management

Douglas de Jager

Chief Executive Officer

Vegard Johnsen

Chief Product Officer

Robert Bailey-Adamson

Chief Business Officer

Spring Xu Rouhana

Chief Financial Officer

Our facts

2011

eyeo launched

160+

Employees

3

Global offices in Cologne and Toronto and headquartered in Berlin

>30

Countries worldwide with remote employees

45

Nationalities

eyeo features on LUMAscapes

eyeo features on LUMAscapes, the globally-referenced resources that categorize how companies fit together in the digital ecosystem. 

We offer several products and services to advertisers, publishers, users and tech partners to bring balance to the digital world. 

Find us under Publisher Tools, Verification/Privacy and Retailer/Platform Facilitation.

For more on LUMAscapes For more on LUMAscapes

The eyeo story

A group photograph of all employees of the company, gathered together for a collective picture, showcasing the diverse and inclusive workforce

2011 —

  • Till Faida, Wladimir Palant and Tim Schumacher found eyeo as the business side of Adblock Plus (ABP).
  • The Acceptable Ads program starts, creating a standard for better ads that benefits users and advertisers.

2015 —

  • eyeo first announces the idea for an independent group to oversee Acceptable Ads, which later evolves into the Acceptable Ads Committee (AAC).

2016 —

  • Adblock Plus reaches 100 million users

2017 —

  • The Acceptable Ads Exchange (AAX) is formed to connect buyers and sellers of Acceptable Ads to create a bridge between publishers and the ad-filtering audience.

2018 —

  • Acceptable Ads reaches 100 million users and partners with 10,000 publishers. 

2019 —

  • eyeo acquires a significant mobile user base with its first major mobile partnership. 

2020 —

  • Acceptable Ads reaches 200 million users.

2021 —

  • 90 million users (more than 40% of our user base) are now on mobile.

2022 —

  • eyeo pioneers the use of machine learning for commercial ad filtering.
  • eyeo acquires Blockthrough, a Toronto-based technology company that works with digital media businesses to recover revenue lost due to ad blocking.

2023 —

  • Acceptable Ads reaches 300 million users.
  • eyeo Acceptable Ads Marketplaces launches

2024 —

  • Acceptable Ads reaches 350 million users.

2025 —

  • Acceptable Ads reaches 400 million users.